Copywriting Night School

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Module 1 (free)
Module 2
Module 3
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Lesson 49: Assessing your options for creating landing pages & email campaigns
All about finding the right platform
6 hr ago • 
Bnonn Tennant
Lesson 48: Some tips on effective CTA design
All about helping Sam act
Jun 1 • 
Bnonn Tennant
Lesson 47: How to ensure your images don’t reduce response
All about killing your inner influencer
May 31 • 
Bnonn Tennant
Lesson 46: Considerations for navigation and search on landing pages
All about Sam's orientation expectations
May 30 • 
Bnonn Tennant
Lesson 45: How to format your body copy to improve readership and conversions
All about typography
May 30 • 
Bnonn Tennant
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Lesson 19: How to appraise your new sales page before tweaking it
Apr 4 • Bnonn Tennant
1
Lesson 22: Why email is the best foundation for your funnel
Apr 11 • Bnonn Tennant
1
Lesson 18: Writing your headline—and what comes after
Mar 30 • Bnonn Tennant
1
Lesson 29: Developing rapport by avoiding perfection
Apr 26 • Bnonn Tennant
1
Lesson 21: A few quick tricks to round out your editing process
Apr 6 • Bnonn Tennant
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Lesson 44: The psychology of physical attraction applied to your landing pages
All about first impressions
May 25 • 
Bnonn Tennant
Lesson 43: Understanding Sam’s thought sequence on your opt-in page
All about FRODO
May 24 • 
Bnonn Tennant
1
Lesson 42: A quick refresher on writing like you talk
All about not making your website "that guy"
May 23 • 
Bnonn Tennant
Lesson 41: Preparing to write your opt-in page
All about getting your ducks in a row
May 22 • 
Bnonn Tennant
Lesson 40: A roundup of final tips and advice for finalizing your email sequence
All about getting you squared away with your email sequence
May 18 • 
Bnonn Tennant
Lesson 39: Your squeeze campaign strategy explained, with a template you can use
All about making your squeeze campaign as close to paint-by-numbers as possible
May 17 • 
Bnonn Tennant
Considering my dossier? 3 reasons *not* to buy
Squeeze campaign #2, bonus swipe
May 17 • 
Bnonn Tennant
Day 4, just before midnight: “You’re about to miss the Conversion Secrets Crash Course videos (5 min left)”
Squeeze campaign #2, swipe 11 of 11
May 17 • 
Bnonn Tennant
Day 4, night: “Is a small boost in sales worth $29?”
Squeeze campaign #2, swipe 10 of 11
May 17 • 
Bnonn Tennant
Copywriting Night School
Copywriting Night School
How regular folks can quickly learn to write copy that sells

Copywriting Night School

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Copywriting Night School

copywritingnightschool.substack.com
Copywriting Night School

Copywriting Night School

How regular folks can quickly learn to write copy that sells

By Bnonn Tennant
· Launched 6 months ago
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