Copywriting Night School | Bnonn Tennant | Substack

What I'd tell myself if I were just starting out again

Advice for anyone thinking about starting a digital marketing or copywriting business.

Jun 29 •

Lesson 54: The way ahead

All about practical techniques for writing mastery

Jun 15 •

Lesson 53: The four masteries of writing

All about developing excellence in this critical skill

Jun 14 •

Lesson 52: A quick way to leverage success pages & CTAs for about 36% more profits

All about upsells

Jun 13 •

Lesson 51: Some practical tips for setting up your opt-in and sales pages

All about landing page implementation

Jun 9 •

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Lesson 19: How to appraise your new sales page before tweaking it

Apr 4 • Bnonn Tennant

Lesson 22: Why email is the best foundation for your funnel

Apr 11 • Bnonn Tennant

Lesson 16: How connectivity is the key to linking Sam, your offering, and you

Mar 28 • Bnonn Tennant

Lesson 18: Writing your headline—and what comes after

Mar 30 • Bnonn Tennant

Lesson 29: Developing rapport by avoiding perfection

Apr 26 • Bnonn Tennant

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Lesson 50: Some practical tips for turning your email copy into a working email sequence

All about email implementation

Jun 8 •

Lesson 49: Assessing your options for creating landing pages & email campaigns

All about finding the right platform

Jun 6 •

Lesson 48: Some tips on effective CTA design

All about helping Sam act

Jun 1 •

Lesson 47: How to ensure your images don’t reduce response

All about killing your inner influencer

May 31 •

Lesson 46: Considerations for navigation and search on landing pages

All about Sam's orientation expectations

May 30 •

Lesson 45: How to format your body copy to improve readership and conversions

All about typography

May 30 •

Lesson 44: The psychology of physical attraction applied to your landing pages

All about first impressions

May 25 •

Lesson 43: Understanding Sam’s thought sequence on your opt-in page

All about FRODO

May 24 •

Lesson 42: A quick refresher on writing like you talk

All about not making your website "that guy"

May 23 •

Copywriting Night School

Copywriting Night School

How regular folks can quickly write landing pages & email sequences that sell

Copywriting Night School

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