Day 3, afternoon: “So you think conversion-rate optimization is too hard…”
Squeeze campaign #2, swipe 6 of 11
Everyone thinks so. That’s understandable when you look at how hardcore CRO experts use complicated formulas and heuristics.
But that stuff is basically useless to people who don’t do CRO for a living.
So instead of using formulas, I have a teaching method called FRODO. It breaks down your customer’s thought sequence on a page into four simple stages that…
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