Day 3, morning: “Double your traffic OR double your conversions—which should you pick?”
Squeeze campaign #2, swipe 4 of 11
Here’s something odd: I’ve noticed that most online businesses are willing to spend a lot of time, effort, and money getting traffic.
But...almost none on converting it.
Traffic-generation? Big business. Booming!
Conversion-rate optimization? Too hard (what? Like traffic gen isn’t?!)
This is extremely puzzling when you consider the math.
For example, let’s s…
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