Learn 80% of headline-writing skills in just 5 days

Crafting headlines is the holy grail of copywriting. But learning to write by starting with headlines is like learning to drive by starting with rally racing. So here’s a secret shortcut:

Calls to action share 80% of their DNA with headlines…

Therefore, if you can learn to write irresistible calls to action, you’ll have acquired 80% of the skills for writing magnetic headlines.

You can learn this in 5 days

This is why module #1 of Learn Copywriting Backwards is a 5-day intensive on writing calls to action.

• Learn how a tiny change to the phrasing of your button copy can increase response by 50% or more

• Discover the 3 components of a successful call to action (yes, one is the button—but there are 2 others)

• Find out how to accurately measure (and increase) the value of your offering by avoiding the “value fallacy”

• Discover the single most fundamental principle of all copywriting, which dictates with unerring certainty whether your copy will be persuasive or not (plus concrete steps for implementing it, with examples)