Lesson 28: The only 3 types of copy you need to be able to write
All about the 3 basic types of copy
If you’re starting to feel overwhelmed with how many types of copy there are to learn — sales copy and email copy and opt-in copy and not to mention ad copy or video script copy or who-knows-what-else — then I have good news.
Every piece of copy you will ever need to write can be reduced to one of three basic types.
These are broad categories of copy rather than the narrow formats people tend to think about: “sales” or “opt-in” or “email” or “video” or “ad” copy.
These are all formats which can be written using the same three categories or types of copy. So if you can master these three types, and spot where to use each of them, you’ll be able to write any format of copy you please.
The especially good news is that you’re already very familiar with these three types of copy — even though you haven’t learned their names yet. So this lesson is about helping you piece together what you already know, systematizing your knowledge and putting it into sensible pigeon-holes.
We’ll also go over some fundamental concepts which you don’t want to forget as you’re working on your email sequence.
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