I hope you’re well-rested, because this week your workload will be relatively intense. There’s a lot to learn, and a lot to write.
The good news is that once you’ve got some emails under your belt, writing starts to feel first normal, then natural, and finally it becomes second nature.
As you write more, you spend less time agonizing — which means you write faster. It usually takes me 5–15 minutes to write an average email; but I can remember a time when it took me an hour or more.
Getting good at writing email copy also makes writing anything quicker and easier. It makes your day-to-day business emails more readable and succinct; it takes a lot of the pain out of writing articles or blog posts; and it even makes writing sales pages feel relatively effortless. You will notice this when it comes time to write your opt-in page later.
To give you a head-start this week, let me give you some advice on writing “text radio”-style emails — emails which are edutaining.
Why edutaining?
Your micro-course emails serve a quite different purpose to your regular ones — so there is a fairly large difference between them both in terms of content and length (but not, of course, conversational style!) There is obviously significant overlap between them. They must all:
Reveal enough of yourself that Sam will come to trust you;
And do it in such a way he comes to like you.
But their primary goals are notably different:
Micro-course emails teach Sam about his problem in
a way that’s worth giving you his email address for;
Regular emails inspire Sam to investigate your offering via a tie-in to edutaining content that explains elements of his problem and your solution. (Remember your three little cards from lesson #23? You have those nearby, right?)
The 3 elements of edutainment
A lot of this will become clearer in the next couple of lessons, where I give you numerous examples. But the gist of edutaining content is quite simple. A successful, edutaining text radio email has 3 elements:
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