Module 1: Landing page, basic planning, fundamental principles

Module 1 is accessible at no cost. We will work on your sales/landing page that will directly lead to a sale (or a sales call). We’ll learn about the basic components of that page, and some key principles for writing copy.

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Week 1

Lesson 1: The first thing you need to do

Lesson 2: Writing perfect button copy

Lesson 3: Introducing the 4C Cipher

Lesson 4: The three qualities of clarity

Lesson 5: Picking what to say (and when) in your call to action

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Week 2

Lesson 6: How to write a guarantee that increases trust & rapport

Lesson 7: How candor is the key to a successful connection with Sam

Lesson 8: How to write your guarantee—and everything else

Lesson 9: A blueprint for writing your guarantee

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Week 3

Lesson 10: Contrast—the key to engaging Sam

Lesson 11: Using visual contrast to increase readership

Lesson 12: What to write for your fascinations

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Week 4

Lesson 13: Making sure you give Sam enough information

Lesson 14: “No vision, no decision”

Lesson 15: How to write your features & benefits

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Next up: Module 2: Headlines, planning & reviewing, basic marketing psychology