Lesson 39: Your squeeze campaign strategy explained, with a template you can use
All about making your squeeze campaign as close to paint-by-numbers as possible
In the last lesson I analyzed a squeeze campaign from the perspective of statistics — email metrics, sales over time, and so on.
Today I’m going to share with you another campaign, and this time I’m going to make more extended comments about its strategy and content.
We’ll also take this campaign as a basis for a template you can use yourself.
I haven’t included any statistics or metrics from this squeeze campaign. The reason is simple: we’ve been through that already, and today’s focus is on strategy. As you saw last time, most metrics are completely irrelevant, and you needn’t worry about them. Suffice to say this campaign played out quite similarly to the last one. The numbers I showed you there were very representative.
In the same vein, I haven’t given timestamps for when the emails below went out. Rather, I’ve given you a general time of day. This is because I don’t want you getting hung up on minutiae. Too many people worry about whether to send at 8.30 a.m. or 8.35. It makes no difference. For morning emails, I often send any time between 8 and 10.30 a.m. I mix it up.
Like the last squeeze campaign, this one was also run manually — meaning, it was not part of an autoresponder sequence. I queued all the emails up by hand before they went out. I like to run campaigns manually; it’s just the way I work. But turning a manual campaign into an automatic one is trivial. You can’t run automatic campaigns based on one-off events like buying plane tickets or having a baby, but that’s okay — you can simply frame it as an introductory offer. The reason I am not showing you an automatic campaign of my own is simply that I don’t have one running at the time of writing this. That’s due to changing the focus of my business and not having quite caught up, since I rely on manual email a lot. You can rely on manual emails too — but it’s ongoing work, rather than set-and-forget, which makes it less ideal if you don’t write copy for a living.
A second squeeze campaign
This campaign was selling the videos from my 4-part Conversion Secrets Crash Course. The price point was $29, with a $99 upsell when you clicked the buy button:
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