Lesson 41: Preparing to write your opt-in page
All about getting your ducks in a row
Now that you’ve got a fair bit of writing under your belt, it’s time to add the final “station” to your trunkline. Of course, since we have been working backwards, this is actually the first station that Sam will see — the one where hopefully he will hop aboard your conversion train.
By now, you know absolutely everything you need to write your opt-in page, without any faffing around, any lengthy preparation, any hand-wringing or acquiring of new skills.
You have the skills; you simply need to practice them.
Your opt-in page is merely a mini version of your sales page — and you wrote that all the way at the beginning of this program. If you could manage to put together copy for a much longer page all the way back then, you are certainly equipped now to put together copy for the same basic thing, writ small.
All this to say, your opt-in page is structured and written very much like your sales page. So in this lesson, I’ll run over the highlights of that structure, reiterate the major points to refresh your memory, and revisit the main principles to remember when you plan your page. Let’s start there.
Major principles redux
Hopefully you can recite these out of your head by now — but even if so, it never hurts go over them again...
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