A few dozen key things you’ll learn in Copywriting Night School
copywritingnightschool.substack.com
Note: you’ll read a lot about “Sam” in this post. This is the name I give to your ideal prospect. It helps to remind you that he is a human being — and it is a lot less clunky than “your ideal prospect.” Look, this is not really a post — it’s a list of bullets. I make no apology. Bullets — “fascinations” — are one of the most powerful techniques you can learn in copywriting, and something I devote extensive time to in week 3. But part of internalizing the technique of bullet-writing is simply reading good bullets from good copywriters.
A few dozen key things you’ll learn in Copywriting Night School
A few dozen key things you’ll learn in…
A few dozen key things you’ll learn in Copywriting Night School
Note: you’ll read a lot about “Sam” in this post. This is the name I give to your ideal prospect. It helps to remind you that he is a human being — and it is a lot less clunky than “your ideal prospect.” Look, this is not really a post — it’s a list of bullets. I make no apology. Bullets — “fascinations” — are one of the most powerful techniques you can learn in copywriting, and something I devote extensive time to in week 3. But part of internalizing the technique of bullet-writing is simply reading good bullets from good copywriters.