Module 2: Headlines, planning & reviewing, basic marketing psychology
This month, we complete your landing page and start developing the plan for your email sequence. We also take this time to review what you’ve learned so far, particularly as a tool for learning the final of the 4 Cs, while delving into a simple three-point system for understanding your prospect’s psychological needs.
Week 5
Week 6
Week 7
Week 8
Next up: Module 3: Email campaign writing, 3 types of copy, ingredients of storytelling