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This introductory content explains why Copywriting Night School is organized the way it is, and how it differs from other training.

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3 questions that infallibly predict if you’re going to fail (again) at learning copywriting

How most copywriting training sets you up to fail in lesson 1

The 3 things you should focus on when learning to write copy (if you want it to make sales)

The basic campaign structure that any good online copywriting course should teach

A few dozen key things you’ll learn in Copywriting Night School

What previous students wanted you to know

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Next up: Module 1: Landing page, basic planning, fundamental principles