If you’re in a hurry, you can skip to “Main course content” below. Otherwise, you may find the introductory content below helpful. It will explain why Copywriting Night School is organized the way it is, and how it differs from other training:
3 questions that infallibly predict if you’re going to fail (again) at learning copywriting
How most copywriting training sets you up to fail in lesson 1
The 3 things you should focus on when learning to write copy (if you want it to make sales)
The basic campaign structure that any good online copywriting course should teach
A few dozen key things you’ll learn in Copywriting Night School
Main course content
Copywriting Night School is broken into 4 modules. Each should take you about 4 weeks to complete. If you’re a real go-getter, you can finish much quicker; if you’re strapped for time, you can set a more leisurely pace.