(COMING SOON) Module 3: Email campaign writing, 3 types of copy, ingredients of storytelling
This month, we really get stuck into email writing. There is probably no better way to practice all the fundamental skills and principles of copywriting. Especially those 4 Cs...
Week 9
Lesson 28: The only 3 types of copy you need to be able to write
Lesson 29: Developing rapport by avoiding perfection
Lesson 30: A humorous review of some key principles that will come in handy soon
Week 10
Lesson 31: Some guidelines for writing edutaining and effective emails
Lesson 32: Planning the next four emails in your sequence
Lesson 33: Limiting your offer to improve response
Lesson 34: A dozen ideas, with swipes, for writing great emails that Sam will open
Week 11
Lesson 35: The “active ingredients” that do the real work of making stories engaging
Lesson 36: How to use archetypal features in your copy — demonstrated via archetypal features
Lesson 37: Using narrative structure to make thought sequences more comprehensible & compelling
Week 12
Lesson 38: A squeeze campaign autopsied, with a view to understanding the numbers
Lesson 39: Your squeeze campaign strategy explained, with a template you can use
Lesson 40: A roundup of final tips and advice for finalizing your email sequence