Module 1: Landing page, basic planning, fundamental principles
Module 1 is accessible at no cost. We will work on your sales/landing page that will directly lead to a sale (or a sales call). We’ll learn about the basic components of that page, and some key principles for writing copy.
Lesson 11: Using visual contrast to increase readership
Lesson 12: What to write for your fascinations
Lesson 13: Making sure you give Sam enough information
Lesson 14: “No vision, no decision”
Lesson 15: How to write your features & benefits