Module 1: Landing page, basic planning, fundamental principles

Module 1 is accessible at no cost. We will work on your sales/landing page that will directly lead to a sale (or a sales call). We’ll learn about the basic components of that page, and some key principles for writing copy.

• Week 1

  • Lesson 1: The first thing you need to do

  • Lesson 2: Writing perfect button copy

  • Lesson 3: Introducing the 4C Cipher

  • Lesson 4: The three qualities of clarity

  • Lesson 5: Picking what to say (and when) in your call to action

• Week 2

  • Lesson 6: How to write a guarantee that increases trust & rapport

  • Lesson 7: How candor is the key to a successful connection with Sam

  • Lesson 8: How to write your guarantee — and everything else

  • Lesson 9: A blueprint for writing your guarantee

• Week 3

  • Lesson 10: Contrast — the key to engaging Sam

  • Lesson 11: Using visual contrast to increase readership

  • Lesson 12: What to write for your fascinations

• Week 4

  • Lesson 13: Making sure you give Sam enough information

  • Lesson 14: “No vision, no decision”

  • Lesson 15: How to write your features & benefits