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Lesson 15: How to write your features & benefits
All about, yeap, features & benefits
7 hr ago
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Lesson 15: How to write your features & benefits
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Lesson 14: “No vision, no decision”
All about creating a vision of Sam's future with your offering in it
Mar 22
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Lesson 14: “No vision, no decision”
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Lesson 13: Making sure you give Sam enough information
All about clarity & candor (redux)
Mar 21
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Lesson 13: Making sure you give Sam enough information
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Lesson 12: What to write for your fascinations
All about bullets, curiosity, and stimulating interest
Mar 16
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Lesson 12: What to write for your fascinations
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Lesson 11: Using visual contrast to increase readership
All about how your copy looks, and why it matters
Mar 15
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Lesson 11: Using visual contrast to increase readership
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Lesson 10: Contrast—the key to engaging Sam
All about the third of the 4 Cs
Mar 14
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Lesson 10: Contrast—the key to engaging Sam
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Lesson 9: A blueprint for writing your guarantee
All about the basic structure of a good guarantee
Mar 10
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Lesson 9: A blueprint for writing your guarantee
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Lesson 8: How to write your guarantee—and everything else
All about writing with candor
Mar 9
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Lesson 8: How to write your guarantee—and everything else
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Lesson 7: How candor is the key to a successful connection with Sam
All about the second of the 4 Cs
Mar 8
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Lesson 7: How candor is the key to a successful connection with Sam
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Lesson 6: How to write a guarantee that increases trust & rapport
All about your guarantee
Mar 7
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Lesson 6: How to write a guarantee that increases trust & rapport
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Lesson 5: Picking what to say (and when) in your call to action
All about completing your CTA
Mar 4
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Lesson 5: Picking what to say (and when) in your call to action
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Lesson 4: The three qualities of clarity
All about clarity & CTAs
Mar 3
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Lesson 4: The three qualities of clarity
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