All about, yeap, features & benefits
All about creating a vision of Sam's future with your offering in it
All about clarity & candor (redux)
All about bullets, curiosity, and stimulating interest
All about how your copy looks, and why it matters
All about the third of the 4 Cs
All about the basic structure of a good guarantee
All about writing with candor
All about the second of the 4 Cs
All about your guarantee
All about completing your CTA
All about clarity & CTAs