Sitemap - 2023 - Copywriting Night School
What I'd tell myself if I were just starting out again
Lesson 53: The four masteries of writing
Lesson 52: A quick way to leverage success pages & CTAs for about 36% more profits
Lesson 51: Some practical tips for setting up your opt-in and sales pages
Lesson 50: Some practical tips for turning your email copy into a working email sequence
Lesson 49: Assessing your options for creating landing pages & email campaigns
Lesson 48: Some tips on effective CTA design
Lesson 47: How to ensure your images don’t reduce response
Lesson 46: Considerations for navigation and search on landing pages
Lesson 45: How to format your body copy to improve readership and conversions
Lesson 44: The psychology of physical attraction applied to your landing pages
Lesson 43: Understanding Sam’s thought sequence on your opt-in page
Lesson 42: A quick refresher on writing like you talk
Lesson 41: Preparing to write your opt-in page
Lesson 40: A roundup of final tips and advice for finalizing your email sequence
Lesson 39: Your squeeze campaign strategy explained, with a template you can use
Considering my dossier? 3 reasons *not* to buy
Day 4, night: “Is a small boost in sales worth $29?”
Day 4, evening: “Get intimate with FRODO…”
Day 4, midday: “‘But my website is different’”
Day 4, morning: “4 conversion secrets—which would you most like to know?”
Day 3, afternoon: “So you think conversion-rate optimization is too hard…”
Day 3, midday: “Warning: was your website professionally designed?”
Day 3, morning: “Double your traffic OR double your conversions—which should you pick?”
Day 2, afternoon: “What’s your best conversion rate?”
Day 2, morning: “Did you have this “dumb” question too?”
Lesson 38: A squeeze campaign autopsied, with a view to understanding the numbers
Day 5, 11:45 pm: “Gone in 15 minutes (Conversion Trunkline Dossier)”
Day 5, 11:00 pm: “Did you forget?”
Day 5, 7:00 pm: “Not sure if you want this—just don’t want you to miss it”
Day 5, 8:30 am: “Sycophantic PC shill inadvertently proves the Trunkline Dossier is worth a look”
Day 4, 8:15 am: “Not sure about the Conversion Trunkline Dossier?”
Day 3, 8:45 am: “Couple of quotes I thought you’d find interesting”
Day 2, 10:05 pm: “Damn, this is kind of awkward”
Day 2, 8:45 am: “Which of these 14 marketing facts would you most like to know?”
Day 1, 8:15 am: “Just got cornered by a gang of thugs who stole $2k from me”
Lesson 37: Using narrative structure to make thought sequences more comprehensible & compelling
Lesson 36: How to use archetypal features in your copy—demonstrated via archetypal features
Lesson 35: The “active ingredients” that do the real work of making stories engaging
Lesson 34: A dozen email ideas, with swipes
Lesson 33: Limiting your offer to improve response
The truth is out — I am a desperate fraud
Sycophantic PC shill inadvertently proves the Trunkline Dossier is worth a look
Business wisdom from King Solomon
Lesson 32: Planning the next four emails in your sequence
Why eyecandy makes homepages fat (and ugly)
A baby seal walks into a club…
Underhanded conspiracy of lying friends, led by my own wife
Some little details matter—but not this one
My fake relationship with our neighbor’s goat
Big email marketing tip + a madman’s “2010 Suicide Success Pact”
The precise formula I use to get 90%+ close rates on initial consults
Would you like free coaching on 4 pieces of your own copy?
How Martin Luther accidentally went viral
St. Patrick and the marketing snakes
An intriguing quote (prophesying your future?)
Have you been taught this lie?
Which of these 6 copywriting secrets would you like to know?
A reader grills me about color
A question nobody has been able to give a good answer for — answered
Can I get your feedback on this?
I’d like your candid opinion on this
Freelance honey-badgers with a bad ’tude
“I don’t see any method at all, sir”
The Prison Break marketing principle
Ever seen 2 dozen sheep on fire?
Why I tell my clients not to hire me
Why most copywriters want you to believe their job is really hard
Freelancers bamboozled by marketing homeopathy
Only open if you think copywriting is very hard & takes special talent to master
“The polar opposite of direct response copywriting”
Lesson 31: Some guidelines for writing edutaining and effective emails
Lesson 30: A humorous review of some key principles that will come in handy soon
Lesson 29: Developing rapport by avoiding perfection
Lesson 28: The only 3 types of copy you need to be able to write
Lesson 27: How to build out your micro-course lessons
Lesson 26: Best practices for writing email sequences
Lesson 25: How to frame your micro-course in a way that bypasses Sam’s skeptical reflex
Lesson 24: How you’re going to get Sam into your email sequence (and keep him there)
Lesson 23: Understanding the objective of your email sequence
Lesson 22: Why email is the best foundation for your funnel
Lesson 21: A few quick tricks to round out your editing process
Lesson 20: Hypnotic words you can add to your copy to keep Sam reading
Lesson 19: How to appraise your new sales page before tweaking it
Lesson 18: Writing your headline—and what comes after
Lesson 17: Making sure your headline is relevant to Sam
Lesson 16: How connectivity is the key to linking Sam, your offering, and you
Lesson 15: How to write your features & benefits
Lesson 14: “No vision, no decision”
Lesson 13: Making sure you give Sam enough information
Lesson 12: What to write for your fascinations
Lesson 11: Using visual contrast to increase readership
Lesson 10: Contrast—the key to engaging Sam
Lesson 9: A blueprint for writing your guarantee
Lesson 8: How to write your guarantee—and everything else
Lesson 7: How candor is the key to a successful connection with Sam
Lesson 6: How to write a guarantee that increases trust & rapport
Lesson 5: Picking what to say (and when) in your call to action
Lesson 4: The three qualities of clarity
Module 4: Opt-in page creation, aesthetic principles & go-live
Module 3: Email campaign writing, 3 types of copy, ingredients of storytelling
Module 2: Headlines, planning & reviewing, basic marketing psychology
Module 1: Landing page, basic planning, fundamental principles
Lesson 3: Introducing the 4C Cipher
Lesson 2: Writing perfect button copy
Lesson 1: The first thing you need to do
What previous students wanted you to know
A few dozen key things you’ll learn in Copywriting Night School
The basic campaign structure that any good online copywriting course should teach
The 3 things you should focus on when learning to write copy (if you want it to make sales)
How most copywriting training sets you up to fail in lesson 1
3 questions that infallibly predict if you’re going to fail (again) at learning copywriting